Keep up with the latest

Nova Studio and Tickle partner to integrate save-to-wallet technology into mobile ads, driving stronger post-click engagement and measurable performance for brands ahead of Q4 2025.

Nova Studio x Flowcode integration lets you bring fully branded, dynamic QR codes into your CTV ads, creating a seamless viewer journey that drives engagement and measurable results.

Use an extended disclosure to seamlessly integrate long ISI or disclosures into display ads without compromising visual impact

Nova Studio's new CTV & OLV Showcase Template brings more ways to customize ads and engage audiences. Reinforce brand messaging and product value with a dedicated feature image slot and customizable background to drive stronger campaign impact.

Nova Studio has released several new video features for CTV and online video, aimed at making it easier for a wider range of advertisers to tap into these channels. The new release eliminates the creative bottleneck by allowing advertisers to use already approved assets, automatically including a customizable QR code, and providing a VAST tag for any VAST supported inventory.

For years, programmatic advertising has focused on targeting—getting the right ad to the right person. But the real driver of performance has always been creative.

Nova’s new Facebook Event Ad Format lets local event advertisers run familiar, engaging Facebook-style event ads with RSVP and ticketing features across the open web.

Nova launches a new video format that seamlessly runs High Impact video assets through any display ad or outstream video slot.

Nova, the creative AI platform transforming digital advertising, today announced the appointment of Matt Barash as Chief Commercial Officer. Barash will lead Nova's commercial strategy, overseeing revenue, strategic partnerships and market expansion as the company revolutionizes digital advertising through its AI-powered creative development solutions.

Nova Retail Lift with Ecommerce Extension can transform any type of product content, including PDPs, Amazon listings, Shopify content, eBAY listings – into high-performance programmatic ads.

The ‘decade of data’ is coming to a close. As usage of digital media continues to climb, more consumers are wary of sharing their data with these platforms. Infighting among major platforms, like Apple restricting Meta’s access to user data, has stepped on the air hose of how audience data flows between major players.

In this post, we look at what digital agencies, publishers, and tech platforms can learn from past election cycles. We also provide a new playbook for providing value that goes above and beyond the ‘standard’ digital approach (i.e. buying ads on Facebook and YouTube).‍

Nova's global benchmark report is a 33 page analysis of billions of impressions from thousands of campaigns from hundreds of brands over the past 90 days. Nova partners can use this report to drive higher campaign performance. Future partners will see why Nova is the pioneer and industry leader in Social Display and creative automation.

Polar, the industry leader in Social Display advertising, announced today that it has received a significant investment of an undisclosed amount from Fort Point Capital. As part of the investment, the company has changed its name to Nova, previously the operating name of its agency-focused business. Nova will now serve the company’s entire client base, including publishers, agencies, brands, ad tech platforms, CTV, and retail media.

Nova is pleased to announce its streamlined billing integration with The Trade Desk, available to activate today! Our latest integration allows The Trade Desk to act as the clearing house for Nova’s fees, ensuring marketers accurately pace to budget and manage campaign costs with a single invoice.

Nova, the leader in social display and creative automation for digital advertising, today announces the appointment of Matt Crenshaw as Chief Executive Officer. Crenshaw, a digital media and advertising veteran, has served as the company’s President for the past year since joining in 2021.

Nova CEO Kunal Gupta discusses leading a global ad tech company through crises and the accompanying challenges on an opinion piece published in Ad Age.

Nova's creative AI features, launched earlier this year, have boosted CTRs by an impressive 20% on average. The top third of campaigns have reached CTR improvement of 63%!

This white paper provides insights into why influencer marketing is growing so quickly, along with actionable strategies to overcome the challenges brands face with social media platforms. The challenges that come with algorithmic changes, data transparency, and rising advertising costs can be avoided by running influencer campaigns on the Open Web, or “Premium Web.”

Brainlabs partnered with Nova to boost advertisers' social media presence. This collaboration integrates social and programmatic media to enhance brand connections with target audiences, scale reach, improve performance, and cut costs.

Easily convert any YouTube ad into video units you can run cross-platform on the open Web in a matter of minutes.

Nova CEO Kunal Gupta discusses advertising in a recession, navigating a shifting landscape, and how social display can address the various challenges.

Nova CEO Kunal Gupta describes the changes at Meta's Facebook Ads, the OFA tool, the settlement with the FTC, and the impact on advertisers.

After months of talking with our partners about what’s possible with AI and how they need to manage it, we’re excited to share the broad launch of our newest AI tools.

From CEO Kunal Gupta: Inspired by a recent earnings call, and from a conversations with company insiders, financial analysts who cover the stock and advertisers who ultimately fund the Goliath, here are a few perspectives on Facebook that are relevant if you work for a company in advertising not called Facebook.