FORMATS

Formats that
win everywhere

Explore our socially inspired ad formats that boost performance on CTV, OLV, Display, Native, and DOOH.

VAST VIDEO

CTV

Turn any social video or video asset into a production-ready CTV ad that looks great and can boost campaign outcomes.

The most seamless path to generate high-performing ads for every channel.

See how it works
VAST VIDEO

OLV

Generate OLV ads from any video and run them as pre-roll, mid-roll, or outstream.

VAST features

Enhance any video creative to achieve top performance.

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Any size video

Templates automatically adapt videos of any size and ratio to fit CTV or OLV placements.
qr code icon

QR code

Add a customizable QR code with a CTA to your CTV ad without any third-party tools.
customizable icon

Customizable

Adjust layout, colors, end card, CTA button, and more to make every template on-brand.
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Live preview

Preview video ads in real time and share instantly for approval without waiting to render.
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Single VAST tag

Deploy CTV or OLV ads across any VAST-compatible platform with one click.
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Automated reporting

Get real-time insights into ad performance with daily scan data, clicks, and AI analytics.
video icon

Any Size Video

Templates automatically adapt videos of any size and ratio to fit CTV or OLV placements.
qr code icon

QR Code

Add a customizable QR code with a CTA to your CTV ad without any third-party tools.
customizable icon

Customizable

Adjust layout, colors, end card, CTA button, and more to make every template on-brand.
live preview icon

Live Preview

Preview CTV or OLV ads in real time and share instantly for approval without waiting to render.
vast tag icon

Single VAST tag

Deploy CTV or OLV ads across any VAST-compatible platform with one click.
reporting icon

Automated reporting

Get real-time insights into ad performance with daily scan data, clicks and AI-driven analytics.

Display

Run across all standard display inventory, including mobile, desktop, and in-app.

Display features

Enhance any social media asset to achieve top performance in display placements.

Flex sizing

Smaller ad slots automatically expand to support larger Nova Studio Flex Size ads.

AI optimization

Test multiple variants to identify top-performing creative and optimize campaigns in real time.

Dynamic resizing

Creatives automatically resize to fit any ad inventory when Flex Sizing isn’t supported.
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Single ad tag

Run all ad sizes and creative variants across any major DSP using a single ad tag.
qr code icon

Fully customizable

Customize CTA colors, social elements, messaging, and more to match brand guidelines.
reporting icon

Automated reports

Get real-time insights on impressions, clicks, engagements, and more.

Flex Sizing

Smaller ad slots automatically expand to support larger Nova’s Flex Size ads.

AI Optimization

Test multiple variants to identify top-performing creative and optimize campaigns in real time.

Dynamic resizing

Creatives automatically resize to fit any ad inventory when Flex Sizing isn’t supported.
vast tag icon

Single ad Tag

Run all ad sizes and creative variants across any major DSP using a single ad tag.
qr code icon

Fully customizable

Customize CTA colors, social elements, messaging, and more to match brand guidelines.
reporting icon

Automated reports

Get real-time insights on impressions, clicks, engagements, and more.

DOOH (Digital Out-of-Home)

Convert social content into large-format ads that can run on all standard DOOH inventory.

DOOH features

Enhance social assets to catch attention in the real world and drive performance.

qr code icon

QR code

Add a customizable QR code to your DOOH template without any third-party tools.
video icon

Any sized video

Automatically optimize any video size for any DOOH display size with dynamic templates.
customizable icon

Fully customizable

Adjust social icons, background color, CTA buttons, and more to make every ad creative on brand.
qr code icon

QR code

Add a customizable QR code to your DOOH template without any third-party tools.
video icon

Any sized video

Automatically optimize any video size for any DOOH display size with dynamic templates.
customizable icon

Fully customizable

Adjust social icons, background color, CTA buttons, and more to make every adc creative on-brand.

Native

Publishers create and manage on-site promotional units to effectively drive traffic to branded content.

Native features

Manage on-site branded content promotion seamlessly to track progress and fulfill traffic requirements.

Native placements

Customize the size and placement of native promotional units per page template.

Creative testing

Generate multiple creative versions to test and automatically optimize to the top performing version.

Workflow integration

Integrate directly into your ad server to control pacing and delivery.

Editorial backfill

Easily backfill editorial content when native placements go unsold.

End-to-end reporting

Track creative variant-level reporting and ad unit engagement outside of the ad server.

Audience extension

Convert on-site promotional units into standard ad units to run via audience extension.

Native placements

Customize the size and placement of native promotional units per page template

Creative testing

Generate multiple creative versions to test and automatically optimize to the top performing version

Workflow integration

Integrate directly into your ad server to control pacing and delivery

Editorial backfill

Easily backfill editorial content when native placements go unsold to ensure every unit provides value

End-to-end reporting

Track creative variant-level reporting and ad unit engagement outside of the ad server

Audience extension

Convert on-site promotional units into standard ad units to run via audience extension

Start running ads people remember

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