Spring '26 Release: A Format for Every Outcome

This quarter, we're all about driving outcomes. Whether you're after a sale, an event turnout, or a store visit, this spring release brings you new formats and features made to help you drive even greater outcomes.

Four new formats, more ways for viewers to act, and new features that bring even regulated categories on screen. Here's everything new at Nova Studio.

Drive viewers from engagement to purchase

The Retail format brings your social content and product together into one eye-catching ad. It's a premium format that carries viewers from first impressions to purchase, all from the assets you already have.

• Engage and convert side by side: your social content grabs attention on one side of the format while your product card does the conversion on the other, so attention and the sale happen in the same frame.
• Direct sales to your storefront: a scan-to-buy QR code takes viewers from the screen straight to your storefront or retailer, generated right in the format with no third-party tool.
• Higher ROAS from assets you already have: turn your social content or product listing into a high-quality ad with no new shoot.

From an event page to greater turnout

Turn any event into a high-impact CTV or online video ad that lifts local awareness into real turnout. With the Event format, auto-fill from any social video and customize the ad unit to fit your brand.

• Auto-fill from any social video: drop in a social video URL and your event details fill into the format automatically, no manual work needed.
• Bring awareness to your whole local community: put your event in front of the wider local audience, well beyond the people already following you on social.
• Scan straight to ticket sales: use a QR code to send viewers to tickets, RSVP, or directions, so viewers act while the event's still top of mind.

Bring foot traffic to your local store

Run one creative everywhere and have it feel local in every market. The Location format pairs any video with an animated map that drives foot traffic to the nearest location.

• One creative, every market: a single creative spins into a market-specific ad for every location you run, so you personalize at scale without recutting a version.
• Turn any asset into a local spot: drop in a photo or video you already have and it becomes a high-impact CTV or online video ad for the store, no new production needed.
• Grab attention with motion: an animated map catches the eye on the big screen, showing the nearest store the local audience already knows.

Tell a fuller story in one spot

Deliver a multi-frame storytelling experience through an interactive Carousel format that keeps viewers engaged across frames. Sequence multiple video or image assets into a single ad creative, rather than relying on one hero asset.

• Show more in one ad: lay out a series across frames, a seasonal lineup, a set of destinations, a before-and-after, so viewers see the whole range.
• Mix existing assets into something new: Combine the photos and videos you already have across frames to create one fresh spot with its own story arc.
• Movement that holds the eye: frame-to-frame motion keeps viewers on the screen, watching for what's next.

More customization for every format

Three feature updates that help every campaign go further: spotlight your creators, give every ad a way to act, and bring regulated brands on screen.

Highlight creator content and influencers

Creator collaboration campaigns work best when both names share the spotlight. The Co-branding feature pairs two brand profiles in a single ad, with animated rotation that holds attention. The subtle motion keeps viewers watching while making the partnership immediately visible, turning collaborative campaigns into higher-performing creative.

New ways to style your QR codes

QR codes have become one of the most important parts of an effective CTV ad, the bridge from the screen to measurable action. So we've taken it beyond our standard design, with four new styles that let you make the code your own and fit your brand.

Drive outcomes in regulated categories

Regulated industries like pharma, alcohol, and healthcare often require disclaimer text in their ads. We created the Disclosure feature to help with exactly that. Add ISI or regulatory copy to your ad without disrupting the viewer experience, and skip the need to re-edit existing creative to include it.

Get started with Nova Studio

Got assets ready to run? Set up and test any of the new formats and features with our support team, and we'll help turn that attention into an outcome. Reach out today at support@novastudio.ai