Keep up with the latest

Nova Studio and Tickle partner to integrate save-to-wallet technology into mobile ads, driving stronger post-click engagement and measurable performance for brands ahead of Q4 2025.

Nova Studio x Flowcode integration lets you bring fully branded, dynamic QR codes into your CTV ads, creating a seamless viewer journey that drives engagement and measurable results.

Use an extended disclosure to seamlessly integrate long ISI or disclosures into display ads without compromising visual impact

Nova Studio's new CTV & OLV Showcase Template brings more ways to customize ads and engage audiences. Reinforce brand messaging and product value with a dedicated feature image slot and customizable background to drive stronger campaign impact.

Nova Studio has released several new video features for CTV and online video, aimed at making it easier for a wider range of advertisers to tap into these channels. The new release eliminates the creative bottleneck by allowing advertisers to use already approved assets, automatically including a customizable QR code, and providing a VAST tag for any VAST supported inventory.

For years, programmatic advertising has focused on targeting—getting the right ad to the right person. But the real driver of performance has always been creative.

Nova’s new Facebook Event Ad Format lets local event advertisers run familiar, engaging Facebook-style event ads with RSVP and ticketing features across the open web.

Nova launches a new video format that seamlessly runs High Impact video assets through any display ad or outstream video slot.

Nova Retail Lift with Ecommerce Extension can transform any type of product content, including PDPs, Amazon listings, Shopify content, eBAY listings – into high-performance programmatic ads.

Nova is pleased to announce its streamlined billing integration with The Trade Desk, available to activate today! Our latest integration allows The Trade Desk to act as the clearing house for Nova’s fees, ensuring marketers accurately pace to budget and manage campaign costs with a single invoice.

Nova's creative AI features, launched earlier this year, have boosted CTRs by an impressive 20% on average. The top third of campaigns have reached CTR improvement of 63%!

Easily convert any YouTube ad into video units you can run cross-platform on the open Web in a matter of minutes.

After months of talking with our partners about what’s possible with AI and how they need to manage it, we’re excited to share the broad launch of our newest AI tools.

From CEO Kunal Gupta: Inspired by a recent earnings call, and from a conversations with company insiders, financial analysts who cover the stock and advertisers who ultimately fund the Goliath, here are a few perspectives on Facebook that are relevant if you work for a company in advertising not called Facebook.